Ecommerce Website Audit
With an increase in online shopping, there’s been a boom of e-commerce sites. There’s suddenly a lot of competition in the digital space for brands. This is why digital marketing and SEO have become important for any business. Ecommerce website has different aspects on their website that need to be fixed to get the traffic needed for the sales. Having a website and stuffing the keywords, do not work anymore. With competition, there have been many changes over the years in the way search engines and social media function. Thus, an eCommerce website audit is needed to know what needs to be fixed and what is going right for the website.
I would suggest Ubersuggest or SEMrush for this purpose. There is much other software where you can do the SEO audit according to your convenience.
Conducting an Ecommerce website audit for free
Search Engine Optimization
Search Engine Optimization or SEO plays an important role to increase traffic and sales for any business. Check all the aspects of technical SEO on the website. For instance, meta tags, permalinks, broken links, check whether the site is indexed or not, robots.txt, sitemaps, and so on. Having a proper SEO is the key to an effective digital presence. If you are using any CMS programs like WordPress, make sure you are not using unnecessary plugins which will slow down the website.
Mobile friendliness
With the increase in the use of smartphones, every website needs to be mobile-friendly. It needs to be responsive for the users. An unresponsive webpage can lead to higher bounce rates and less conversion rates on mobile phones.
Speed Optimization
When you open a web page how long do you like to wait for the website to open? Not more than a second. Similarly, even with an e-commerce website or any other website, the speed of the website is crucial. Get rid of any unnecessary plugins that are getting your website speed slow. Use the cache plugin and compress the site for better optimization.
Alt text
An eCommerce website has a lot of images, and it needs to be optimized for search engines. The images need to have an alternative text to tell the search engines to know about the image that describes what the product is about.
Having a secured domain
It is important to have the site is protected so you do not leak the data. Try to get an SSL and HTTPS secured website for better security. This helps customers know that their data is protected and will not be leaked.
Backlinks
SEO gurus are talking about backlinks all the time. Backlinks are one of those factors which give credibility to your website. Check out where you are getting the links from. As much as external links are important, internal links are equally important.
Product Descriptions
Make sure the product descriptions are correct and not missing any important information. Update images, descriptions, prices as and when required. The most popular product should be placed well, so it creates more attention.
Schema
Schema is an important aspect of SEO when you want to rank products in an e-commerce store. It helps people know about the ratings and descriptions etc on search engines. A good schema helps you get more traffic on your site.
Breadcrumbs
Check out for breadcrumbs and hyperlinks if the pages are easily accessible. Since eCommerce websites can be overwhelming, it is important to check if any pages are not working properly.
Auditing the website helps you get an overview of the website. It helps you win on the race to search engine result position when spotted the error on time.