Marketing is a major part of any business to persuade people to buy your products or let the world know who you are. These days there are many ways to track the behavior of consumers, For example, Google Analytics can tell a lot about people visiting your website. Marketing analytics is analyzing the data to determine the marketing efforts which can further be used to optimize the performance. There are a lot of ways to gather data through your website and social media like calls to action, blogs, podcasts, videos, and content on social media platforms.
Why Marketing Analytics is Important?
In today’s age, there are many channels to market your business. It is very important to adopt new technologies and be seen. Marketers often rely on data from various channels to take a decision. What may work for one channel may not work for another channel. The audience is different for each channel. It is so difficult to catch people’s attention today. If you cannot persuade a person to click on your video or a post in a few seconds, then chances are your post will never be clicked and seen. This is when data and analytics come into action. By looking at the pattern and analyzing the data, you can have a successful marketing campaign. Social media alone or Web analytics alone cannot determine the marketing structure. It combines every platform’s data at a certain time and makes a decision based on the data.
What kind of data can you get with marketing analytics?
- What content is performing today? Are you relevant? What are people talking about on your social platforms?
- Competitor Analysis. As a marketer, you can check your competitor, and what are doing right? Which platform is getting them better conversion? Are you using those platforms? You can figure out what is working for them and what is not, and learn from their mistakes?
- The next move. Where to invest more time in your next campaign?
- The review of your product. Who is buying from where, what age, their behavior, which device are they using, and so on?
Tools to Analyze Marketing Data
- Google Analytics
- Various Social Media Insights
- Moz
- SEMrush
- Kissmetrics
- CrazyEgg
- Google Tag Manager
- Google WebMaster
- Bing WebMaster
Those were few popular tools to analyze the marketing data. There are many more tools to analyze the data for various purposes. Among all, Google Analytics is a very common and popular tool among marketers to gather information regarding the behavior of a consumer.
Web Analytics vs Digital Marketing Analytics
Web Analytics involves technical SEO like page speed, page views per visit, bounce rates, and meta tags. It mostly talks about websites and how people are engaging with your website. Whereas, digital marketing is a much larger picture. It includes leads from various channels. For instance, how many people converted as a customer through a seminar or a live discussion you recently had, how many subscribers you have for sending out newsletters, checking on how many reads those emails you send, how are people interacting on social media, what content is performing well on different social media platforms. Whether you want to become a Web Analyst or Digital Marketing Analyst, you will need to have knowledge of all the platforms as they both are well connected to each other. Thus, Having good marketing automation knowledge will take you far.
Is Marketing Analyst a good career option
It’s a big YES. As many businesses are using online platforms to promote their business, there has been an increase in the search for a good Digital Marketer and an SEO specialist who can also work well with the data and give good results to the companies.
The pandemic has forced almost every business to be online, and there are more vacancies open for the same. And it can also be a satisfying career for the one who chooses this path as one can earn a handsome amount of money. There are many opportunities in the company as well as a freelancer you can make your own time to work.
You can be a marketing analyst without even having a marketing or computer science degree. Today a lot of stuff you can learn from different video platforms or online courses. So it is for everyone but only those who are really interested win the game. You may not need a degree but you need to learn a lot by yourself and keep updated. Always try to use the white hat way to market your business, it is a long process but a very satisfying one in the long run. If you want to be a marketing analyst never go for shortcuts rather do thorough research and apply your findings. This is very important as a lot of newcomers in this field go for shortcuts looking for short-term goals rather than having a long-term vision.