As a digital marketer and analyst, Google Analytics is my go-to tool for tracking the activity on my website. It gives you all the information required to get the data for your marketing efforts.
Google Analytics is widely prevalent among marketers, but it may not be the best solution for everyone. There has been news that Google Analytics is illegal and does not comply with the GDPR rules. Thus, companies are willing to shift their analytics platform.
Today, we have different analytics tools available to use which help us do similar tasks and also comply with the GDPR rules. You can give these alternatives a try depending on what kind of pieces of information you normally need.
Google Analytics Alternatives
- Adobe Analytics
- Piwik Pro Analytics Suite
- Matomo Analytics
- HubSpot
- Woopra
- Foxmetrics
- Clicky
- MicroAnalytics
- Usermaven
1. Adobe Analytics
Adobe Analytics is a pure solution to Web Analytics. However, it is quite complex compared to Google Analytics. Adobe Analytics has no free version and it can cost you a fortune if you are a small business owner. Tracking of e-commerce data is so much better in Adobe Analytics because of its structured reports which allow a detailed audit for clicks and conversions.
2. Piwik PRO
Piwik Pro Analytics Suite promises to have advanced privacy features that are compliant with GDPR issues. It can be the best alternative for sectors like government and healthcare where the data are sensitive and needs to be handled with care. The best feature is you are able to control the data because you can store your data on-prem or in a public or private cloud.
3. Matomo Analytics
Matomo has very good features to offer you compared to other platforms. You can get a full overview of your web analytics, heatmaps, and SEO performance which gives you an overview of your data and helps you with data-driven marketing solutions. Matomo also offers you cloud hosting options that give you full control of your data ownership.
4. Hubspot
Hubspot is a popular CRM tool, which also provides powerful website analytics. There are a lot of options you can choose from like viewing data from different sources, page performance, conversions, event tracking and so much more. You can also track your complete customer lifecycle with free Hubspot CRM.
NOTE: “We are a HubSpot affiliate and receive a commission when you purchase.”
5. Woopra
Woopra helps businesses understand their user actions which define their customer journey as its main focus categories are people, journey, trends, and retention. it also offers one-click integration to Salesforce, Google Ads and more so you have all the data on one platform.
6. FoxMetrics
Foxmetrics allows the creation of custom data models. It’s best for advanced users who like to play around with SQL. Real-time tracking is very easy and also gives you alerts when there are any vulnerabilities, and you can create amazing dashboards with Foxmetrics. It also has an in-built Business Intelligence tool, which can help you increase your ROI.
7. Clicky
If you are looking for the best real-time traffic, Clicky is the best option for you. It gives you an amazing visualization of real-time engagement and also tracks every action by a user in detail which gives you a detailed overview of the engagement. An additional feature on Clicky is the heatmaps which help you with a detailed view of sessions and activities by a user.
8. MicroAnalytics
The main feature of Microanalytics is its privacy feature. Their main focus is to give privacy, which is fully compliant with GDPR, CCPA, and PECR, hosted in the EU, which can be trusted by European businesses for their data. It is easier to integrate with almost all CMS like WordPress, Squarespace, Wix, etc. Microanalytics claims to not track IP addresses, and cookies but still gives you all the data needed to make decisions.
9. Usermaven
Usermaven is a powerful tool to understand the behavior of visitors. The best part about Usermaven is that they have pre-built reports. Since they are hosted in the EU, it complies with EU GDPR rules and is privacy-friendly. They are also free forever, but if you are looking for extra features they have the pro version of it too. It is ideal for Saas companies, small to mid-sized businesses, and startups that focus on product-led growth.
The right analytical tool has the capability to give you the best decision which can help you to increase your ROI. There are different platforms available in the market which you can choose based on the needs of your business. One doesn’t need everything tracked based on the niche and size of a company. Make the right choice for your business.